The retail experience is transforming, and customers are now in control of the relationship. They are connected, socially network, better informed and unique. Customers want their store experience to revolve around their individual needs; few retailers would dispute that.
Yet, brick-and-mortar businesses are losing in sales each year for one simple reason: their store checkouts aren’t optimized for the ‘me-centric’ demands of the modern shopper.
Too many sales are sacrificed because the item isn’t available in-store, the line is too long, they were never greeted by a store associate or the customer’s total value isn’t recognized. All things that can be solved with a single piece of technology.
The most straightforward, cost effective way to convert more sales in-store is to take transactions to the customer through mobile Point of Sale (mPOS).
Over the next few years we’re going to see a mind shift among retailers, in which mPOS moves from a ‘nice to have’ to a ‘must have’. In fact, by 2020, Boston Retail Partners predicts that 84% of tier 1 and 2 retailers will use mobile POS.