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Shufersal Selects Verifone

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Devika Goel
Communications Manager
August 22, 2017
Verifone to Enable Interactive, Omnichannel Retail Checkout Experiences for the Largest Supermarket Chain in Israel

With the goal to offer shoppers in Israel the most advanced and secure checkout experience available, Shufersal has selected Verifone (NYSE: PAY), a world leader in payments and commerce solutions, for a full-scale payment-as-a-service (PaaS) relationship.

Shufersal will be the first merchant in the country to implement Verifone’s suite of commerce-enabled payment solutions that include a complete upgrade to local EMV requirements, access to third-party apps in the Merchant Marketplace, and state-of-the-art gateway services for an omnichannel view of consumer transactions both online and instore.

“To meet the demands of the increasingly digital consumer who expects a personalized and seamless ecommerce and instore experience, we plan to interact with shoppers with multimedia content such as interactive surveys, loyalty programs, and targeted marketing videos and graphics,” said Zvika Fishaimer, VP Systems Information and HR, Shufersal. “Working with Verifone puts us a step ahead of our competition with the advanced technologies and services we need to complement the quality and affordability our customers expect when they shop with us.”

The elegant and customizable Verifone MX 925 is a powerful multilane point-of-sale (POS) device that will allow Shufersal to be EMV-ready across their 3500 attended and self-checkout lanes, with encryption and tokenization services to securely accept a variety of payment types including mobile wallets.

“Technology is moving quickly in Israel and retail is evolving as merchants look for solutions that can both strengthen their business and enhance interactions with the consumer,” said Dan Soffer, VP Services, EEMEA and GM of Verifone Israel. “We look forward to implementing the most innovative retail solution available in this market and enabling Shufersal with comprehensive monitoring and reporting tools for real-time access to valuable insights and performance.”

Underscoring Verifone’s reputation and experience with retailers in Israel and around the world, the Shufersal PaaS deal is a first in terms of scope, scale and service including secure payment solutions, merchant marketplace, gateway services and reporting, and omnichannel capabilities as well as a range of value-added services such as media and estate management, and device monitoring.

We look forward to implementing the most innovative retail solution available in this market
Dan Soffer VP Services, EEMEA and GM of Verifone Israel

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Verifone Public Relations

Devika Goel

(678) 327 5478