Verifone worked with Linea Comune to create Firenzecard, a contactless card specifically for Florence tourists. For 72 hours, Firenzecard enables visitors to have one central point of access to all museums and monuments, as well as entry on city buses and trams. Once the tourist enters any museum, they can pick up and activate the card by tapping on Verifone’s touchscreen color VX 680. The same device manages sales and card replacements and integrates electronic payment applications.
To date, the solution has enabled 1.5 million unique visits to cultural sites, with 180,000 activated cards covering around 60 museums and monuments in the district. By tapping the contactless card, tourists can access any museum or monument without waiting in a queue. The solution is constantly growing, adding new and diverse cultural sites to access, while providing tourists with a positive customer experience.