Skip to main content
Y Not Stop drive-thru lanes
Verifone Drive-Thru Foodservice Support

Foodservice Solutions at Work

Michael Tyler
Sr. Director, Global Petroleum Marketing and Sales Enablement

Louisiana-based St. Romain Oil Company recently expanded its foodservice program at its Y not Stop stores to include Verifone’s drive-thru support. Their newest site recently opened in a suburban neighborhood in Alexandria, LA where Nick St. Romain, Chief Business Development Officer at St. Romain Oil Co., consulted with industry expert Main Street Menu’s by Howard Company to incorporate drive-thru support into their new store design. “We’ve been toying with the idea of adding drive-thru service ever since I attended a NACS seminar a few years ago and since our initial design meeting with Paragon, an architectural firm out of Ft. Worth, Texas.” Paragon specializes in providing architectural consulting services to the convenience retail industry, and after several conversations, the St. Romain team was convinced that they needed to include drive-thru support at their new Alexandria store. From an architectural and design perspective, building a new store from the ground up was the ideal time to incorporate a drive-thru lane as that adds approximately 500 square feet to their operation. “Including a dedicated drive-thru area was absolutely the right thing to do,” Nick indicated during a recent interview with Commander Insight’s editor Michael Tyler.

Whenever the Y not Stop chain opens a new location, they prefer to launch a pre-opening marketing campaign to local businesses and incent them with free foodservice specials to drive early traffic to the store. This helps the management team train their employees on how to manage the operation in a pre-production environment, so they work out the kinks of their operation while building immediate goodwill with the local community at the same time.

Y Not Stop drive-thru lane
Including a dedicated drive-thru area was absolutely the right thing to do.
Nick St. Romain St. Romain Oil Co.

Since this is the first drive-thru operation for their established foodservice business, Nick’s IT team essentially replicated the iOrder kiosk menu on the Topaz POS terminal that is installed in the drive-thru lane using chain-menus. Breakfast, lunch and dinner are served at this location and since the Topaz POS terminal is integrated into the Verifone’s Kitchen Management System, cashier orders entered directly onto Topaz appear on screen in the order queue for the foodservice operation staff to prepare.

When a customer enters the drive-thru lane, they immediately see the menu board for selecting their foodservice items. There is a speaker where they are greeted by an associate that is able to enter the customer’s order on the Topaz register. As items are entered into the Verifone Topaz register, they appear on the Order Confirmation Board that is positioned on the stanchion supporting the speaker, so the customer sees the items that they are purchasing. Once the order is completed, a total appears at the bottom of the Order Confirmation Board and the drive-thru customer proceeds to the payment and order pick-up window. 

Once at the payment window, the customer is greeted by a cashier associate who asks the customer if they would like to add anything else to their order as they wait for their made-to-order food to be prepared. “We wanted to make all of the in-store items available to drive-thru customers as well for their convenience. We have installed a five-door cooler in the drive-thru area where customers may select additional beverages.  We have sweet and salty snacks as well as cigarettes and other tobacco products that they can add to their ticket,” Nick said. “We really wanted to bring the in-store experience to our drive-thru customers.”

Although it is early your Alexandria store’s operation, how would you rate the success of the drive-thru operation, Tyler asked? “We are thirty plus days into the operation at this point, it was slow the first few days, as customers were getting used to the store being open for business. Every day is better than the last, but the slow start was a good thing since our associates are all thumbs at first.”  Nick chuckled. “Our cashiers are getting more confident with every shift and as their service levels ramp up, they are able to handle the increased load every day. The busiest time during our day for us is the lunch period which is concentrated between the hours of 11:30am and 1:00pm. Breakfast and dinner periods tend to be spread over a several more hours so getting to the point where we are hitting on all cylinders during the lunch rush is critical to build a solid reputation for quality foodservice products and speedy service within the local community.”

“Working with the Verifone Foodservice team was easy. The new Drive-Thru lane equipment (Order Confirmation Board, Speaker and cashier headsets) was installed in two days. We had planned a whole day for debugging the new system, and when I arrived at the store 30 minutes after my team started the installation, the technician said he was finished and everything was working perfectly,” Nick shared.

As far as future projects are concerned, St. Romain Oil plans to fine tune their Alexandria operation for the next year in order to identify any design tweaks that they feel will improve the overall operation. “As we explore future site opportunities, we feel that designing a drive-thru operation into the overall site plan is an important step toward ensuring a smooth running operation. We are very happy we made the decision to go this route and are pleased with early results,” Nick indicated.

Nick St. Romain is the Chief Business Development Officer at St. Romain Oil Company and Y not Stop Stores.

For more information regarding Verifone Foodservice Solutions, please contact your Verifone representative or send us an email at namarketing@verifone.com.

 

Speak with us

I want to talk about new payment solutions

Contact Us