For eCommerce merchants who spent 2021 adjusting to the new, post-COVID reality, 2022 will be focused on excelling in an increasingly competitive market by meeting—and even exceeding—their customers’ expectations.
To pinpoint exactly what eCommerce trends and expectations are anticipated for this year, Verifone conducted a global eCommerce Trends Survey with companies from all over the world, to understand merchants’ current priorities as well as the areas they’re struggling with.
CEOs, C-level executives, VPs and senior managers from online businesses who sell physical or digital goods and services, in a wide range of industries, shared their insights with us, highlighting the strategies that will lead eCommerce forward this year. Read on to discover where eCommerce is headed in 2022.
The customer journey is a strategic focus in 2022
The way a user experiences a shopping journey was found to be one the greatest priorities merchants will focus on this year. Personalization of the customer journey continues to be a top focus for merchants, noted by 42% of respondents.
Almost half (48%) of those surveyed are also looking to launch new products in 2022. Other priorities recognized included cross-border scaling (40%), building brand awareness (38%), and optimization (31%).