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Choosing Pennies on a Verifone device

A positive impact with Pennies

Over £3.3 million had been raised through our partnership with Pennies

from over 13.5 million micro-donations

Verifone partnered with Pennies in December 2010, adding the digital donation option to their terminals. In 10 years, over £3.3 million had been raised through our partnership for charities in the UK and ROI from over 13.5 million micro-donations.

Verifone has helped enable customers to make digital donations across retail and hospitality - businesses offering Pennies include: Zizzi, ASK Italian, Gieves & Hawkes, Notcutts, Dixons Carphone, Currys PC World, Poundland, Shepherd Neame, The Restaurant Group, English Heritage and Voisins department store in Jersey.

Pennies donation
40 %
would like to see businesses offer charity donations
Pennies, June 2019

Pennies is an award-winning fintech charity making digital giving affordable, sustainable, and feel-good.  As a trusted leader in digital micro-donations, Pennies has created a movement that encourages giving, helps charities make a greater impact and gives the public a way to donate without cash, as part of their daily lives.

In an increasingly cashless society, Pennies’ ‘digital charity box’ gives customers paying by card or digital wallet a convenient way to add a small donation to their purchase, when shopping with participating retailers. It’s a simple, data-free way to donate, with 100% of funds raised going to charity.

We are very proud to be partnering with a socially responsible and innovative partner such as Pennies to improve the lives of others


James Lotz, Managing Director Verifone UK, Ireland, France, Belgium, Netherlands, Luxemburg, Spain & Italy

Millions of people are now using the digital charity box, and to date Pennies has raised millions of pounds in much-needed additional income for charities in the UK and Republic of Ireland.  Together, retailers and their customers are helping hundreds of charities make a meaningful difference to the causes and communities they serve.

How This Impacts
Food & Hospitality


Zizzi was the first restaurant chain to launch with Pennies in December 2010, raising £1,250,000 from over 5.3 million
donations in 10 years. One in four Zizzi customers donates when paying by card. Donations have supported various
charities and are currently supporting The Mental Health Foundation.


A lunchtime of donations made by diners at Zizzi could pay for 90 people to receive mental health advice and a ‘how to’ guide to help with their wellbeing.

Zizzi Website
Dixons Carphone retail

Dixon Carphone

Dixon Carphone first enabled Pennies digital donation option in Carphone Warehouse and after a positive
experience also rolled it out to their Currys PC World stores.


In January 2020, Dixons Carphone switched to supporting the urgent WWF Australian Bush Fire Appeal. And, more recently, in October 2020, they nominated Age UK as part of a new charity partnership. In four years, over £149K has been raised for charity from over 595,000 donations.

Dixon Carphone Website