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What is a Value-Added Reseller (VAR)?

Val - ue a - dded re - sell - er (VAR)
noun

A "Value-Added Reseller," commonly known as VAR, refers to a business that takes a product or service and enhances it before selling it to customers. These companies go beyond the basics, adding extra features through the value chains to meet the unique requirements of the customers they serve. Often times, they also offer technical help and support whenever needed. VARs act as a bridge between the creators of the products or services and the people who use them, ensuring that customers get exactly what they need with an added layer of expertise and care.