Verifone is helping SMBs accept emerging payment apps and methods since a growing number of consumers demand the option to use these features in-store. The awareness and ability to accept all types of payment and the flexibility to embrace change is critical to merchants’ wellbeing.
- Approx. 25% of users paid by Samsung Pay & Apple Pay app during last transaction, PYMNTS.com
- 64% plan to use mobile wallet in 2020, Accenture
- +50% want to use apps for faster instore purchases, Retail Dive
- +520 million use Alipay in 30 countries—including the U.S., Forbes
Evidence suggests that there is a correlation between healthy relationships and merchant life expectancy. Reciprocating with relevant and easily redeemable offers helps SMBs build and maintain long-lasting relationships with their customers, and fulfill on the mutual need for appreciation and understanding.
- 66% want to redeem rewards at the POS. Accenture
- 79% want brands to show personal understanding & care, Wantedness
Verifone is enabling SMBs to engage their customers and conduct transactions throughout the store. This allows SMBs to foster healthy activities in the customer’s journey and reverse any merchant atrophy—and even elevate feelings of happiness.
Strains of viruses, malware and other infections spread by cybercriminals’ unsavory behavior are increasingly resistant to payment system defenses. Total immunity is impossible; however, supplementing PCI compliance with a strong regimen of end-to-end encryption, tokenization and secure/semi-integrated architecture can effectively protect merchants from infection—not to mention embarrassing phone calls to inform customers they may be infected.
Payroll, inventory management, reporting and other tasks can induce anxiety and distract SMBs; however, ground-breaking payment technology advancements can support a range of business apps that alleviate such distractions. With the right tools, SMBs can adopt any number of apps, which they can use as coping mechanisms—anytime, anywhere—to reduce distractions and regain focus on what’s most important—growth and relationships.