Consumers’ definition of a positive shopping experience has remarkably changed. In exchange for their loyalty, today’s consumers prefer in-store environments that offer the same convenience, personalization and speed associated with e-commerce, and the flexibility of our solutions to support more than payments is enabling our retail clients and partners to address these consumer demands at the checkout counter, in the aisle and in unattended environments, in many unique ways.
Take for instance, our work with Pennies, the digital charity box. Roughly one year ago, we announced the ability of our devices and managed payment services to support the Pennies application, enabling our UK retail clients to offer customers the option to donate small sums under £1 by ‘rounding up’ or ‘topping up’ when paying by card at the point of sale.
In April 2016, consumers made approximately 103,000 micro-donations on our devices each month when shopping at Hobbycraft, Notcutts, Ask Italian, Dixons Carphone and a range of other participating Verifone retail clients. Within one year, this number of micro-donations grew to more than 227,000.
To date, Verifone’s participating retailers in the UK have facilitated more than 6 million micro-donations (totaling in excess of £1.4m) that support more than 20 charities including Together for Short Lives, Cancer Research U.K., Great Ormond Street Hospital Children’s Charity, and The Mix.
This is just one example of how the flexibility of Verifone solutions provide retailers and our partners with much more than the ability to accept payments. In this case, it gives our participating retailers the ability to create in-store shopping experiences that mean much more to consumers than an opportunity to buy “stuff.”