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Connecting Customer Touchpoints with Tokenization

Bringing Touchpoints Together

Editorial Board

Today's brands have increased daily touchpoints with their consumers from social media, email, in-app, website, or physical in-store interactions. Enhancing the customer experience across all your properties is mission critical. The checkout experience should be familiar, seamless and hassle-free. Tokenization is the process of exchanging sensitive data for non-sensitive data. As brands transform and monetize every touchpoint,  what if we told you tokenization can do so much more… 

Verifone Hosted Tokenization offers a seamless Omnichannel solution with an additional layer of security across all retail sales channels, including in-store, online, and telephone payments. 

Many retailers have multi-channel operations with brick-and-mortar stores using payment devices, call centers taking payments via phone and eCommerce environments processing payments over the internet. 

someone shopping through a laptop and in-store with a credit card

Verifone tokens sits on Verifone Cloud, which can be ported into any processor. 

We’ve witnessed the convergence of physical and digital interactions by consumers with your brands. These interactions offer invaluable insight for merchants, especially when you have the ability to infer customer behavior to make informed business decisions. With Verifone Hosted Tokenization, you can reap the following benefits: 

  • Omnichannel as the same tokens tied to the PAN will be used across transactions between your enabled properties. Verifone can alleviate some of the concerns of tokens, including automated PAR updating. This keeps the integrity of the card data after the PAR has been updated. 
  • Portability offers the ability to use the same tokens across all your businesses 
  • Flexibility through its highly configurable to meet certain PAN requirements based on system needs. 
  • Processor Agnostic because our tokens sits on Verifone Cloud, which can be ported into any processor. 

Verifone Token Offerings 

VF One Token
Verifone’s proprietary One Token is a multi-use, two-way token of a payment instrument, leveraging network tokens to provide a single view of multiple PANs tied to the same account. 

Use Case: 
Capture a payment instrument for future transactional use via stored credentials by leveraging network token associated with instrument. Ideal for cross-channel opportunities. 

VF Reuse Token
Verifone's proprietary Reuse Token is a multi-use, two-way token of a payment instrument that allows linking payment data to a token for payments-related future use. 

Use Case: 
Capture a payment instrument for future use for transactions with stored credentials, or for omnichannel refunds, you can request a VF Reuse Token. Store this token in your systems for future payments-related use. 

VF Analytics Token
Verifone's proprietary Analytics Token is a multi-use one-way token that allows linking card data to a token to identify cardholders across sales channels. A VF Analytics Token cannot be used for payments. 

Use Case: 
Group transactions done using same PAN without any interest in the PAN number itself, you can request a VF Analytics Token. Store this token in your own systems. 

If you're looking to elevate your omnichannel experience, we're here to help. Get in touch with our team to begin your transformation today.


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