Taverns, sporting events, and festivals are just some of the entertainment venues increasingly using technologies leveraged by major retailers to enhance customer experiences and improve operational efficiency. Quenching these venues’ growing thirst for differentiating innovation is Drink Command. At this year’s BarTechLive Expo in London, Drink Command showcases its integration with Verifone to demonstrate a new self-service beer system that allows customers to pour and pay for their drinks directly at the beer tap.
The University of Reading is the latest innovative operator to use Drink Command and Verifone to improve customer service and operational efficiency in its venues. Powered by Verifone’s full-scale payment-as-a service (PaaS) offering, the draft wall makes drink selection and payment easy for customers.
“Our 16 tap self-serve beer wall has allowed us to increase our capacity to serve more customers and hold our existing staff levels by giving patrons the option to order from the bar or serve themselves at their leisure,” said Matt Tebbit, Head of Residential Catering and Bars at The University of Reading.