Enabling people to store payment cards, offers, and loyalty programs, Google Wallet revolutionized consumer payments. And with SingleTap™ technology, consumers can transfer all that information to merchant systems at checkout. But to assure widespread acceptance of the solution, millions of checkout lanes had to be enabled with Google Wallet acceptance. The challenge was enormous, as many merchants did not yet accept payments via NFC/CTLS, and none accepted offers and loyalty. To complicate matters further, there were no established interface specs for mobile offers, loyalty, and coupons in merchant systems—a key value for consumers and merchants.
To enable merchant acceptance of NFC-based payments, offers, and loyalty programs
As Google prepared to launch Google Wallet, the company sought out a partnership with Verifone