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All-in-one / Mobile Payments

Google Wallet

Editorial Board
The Challenge
To enable merchant acceptance of NFC-based payments, offers, and loyalty programs

As Google prepared to launch Google Wallet, the company sought out a partnership with Verifone

Enabling people to store payment cards, offers, and loyalty programs, Google Wallet revolutionized consumer payments. And with SingleTap™ technology, consumers can transfer all that information to merchant systems at checkout. But to assure widespread acceptance of the solution, millions of checkout lanes had to be enabled with Google Wallet acceptance. The challenge was enormous, as many merchants did not yet accept payments via NFC/CTLS, and none accepted offers and loyalty. To complicate matters further, there were no established interface specs for mobile offers, loyalty, and coupons in merchant systems—a key value for consumers and merchants.

app that revolutionized payments

Verifone’s flexible NFC App Manager firmware architecture allowed an app enabling acceptance of Google Offers and loyalty via Google Wallet to thousands of checkout lanes in stores across the country.

Once a retailer had proper hardware and software platforms, the final hurdle was getting the advanced Google offers, mobile coupons, and loyalty to be read and accepted by retailer systems. These brand-new, value-added mobile applications had no established interface standards for retailers. Verifone developed the PAYDOCX interface specs to allow value-added mobile applications to be understood by retailer systems and flow seamlessly, all the way back to their host.

Verifone provides the broadest line of NFC/CTLS capable payment devices—from countertop solutions and PIN pads to portable and mobile options. What's more, almost every model in Verifone's MX 800 and MX 900 Series—modular, consumer-facing multimedia devices meant for Tier 1 retailers—can be enabled with a simple NFC/CTLS add-on without having to invest in new devices.

Verifone enabled Google Wallet at major retailers coast to coast. Many merchants did not yet accept payments via NFC/CTLS, and none accepted offers and loyalty.