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Advania simplifies payments for venues and SMBs with Verifone

Verifone company logo with a stylized dot pattern on the left.

Executive Summary

  • Advania, a leading IT services provider in Northern Europe, partnered with Verifone to to strengthen its offering for retail, hospitality, and the event sector.
  • The partnership lets Advania's Betala solution combine checkout and payment in one flexible, mobile device, positioning Advania as a full-service POS and payment provider across Norway and Sweden.

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Delivering reliable payments across every event

Advania provides a comprehensive POS and payment offering, serving businesses ranging from small independent merchants to large retail chains. Its portfolio includes POS systems, payment terminals, software licences and integrations with third-party business applications.

Advania, through its Betala payment solution, has worked with Verifone for over 20 years, valuing a close, true partnership over just a vendor relationship. It offers both the sale and rental of payment terminals, through its partnership with Verifone. In addition to hardware and software, Advania provides installation, technical support and ongoing customer service, positioning itself as a full-service POS and payment solution provider.

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Markets
Norway, Sweden
Sector
Venues, stadiums, arenas, festivals
Solutions
Payment, network, and IT solutions

A payment partner that keeps pace with growth

Advania and Verifone turned two decades of partnership into a broader collaboration, spanning:

  • Android-powered hardware. Access to Verifone’s latest payment terminals, enabling Advania to offer reliable, modern hardware across its retail, hospitality, and event customers.
  • Operational support. Dedicated onboarding, technical assistance, and efficient terminal replacement processes to ensure smooth deployments and reliable payment operations across both traditional merchants and high-intensity event environments.
  • Room to grow together. Joint go-to-market initiatives, with Advania and Verifone collaborating to identify, pursue, and win new business opportunities across retail, hospitality, and the event sector, leveraging Advania’s POS expertise and Betala’s specialised event payment proposition.

More ways to serve every customer

We've worked with Verifone for 20 years, and it's very important for us to have a close relationship and a true partnership. I'd describe our partnership as close, stable, and good — you have a lot of products for us to offer our customers. Anders Olafsen, Payments Manager, Advania

Looking ahead, Advania already has its eye on the next opportunity - SoftPOS - as a new way to grow with Verifone.

Looking for a partner that grows with you?
Like Advania, you can build on Verifone's Android platform today, and expand into payment solutions that support tomorrow's user journeys. Our team of specialists is ready to listen - get in touch.

About Verifone

Verifone is a leading global payments technology provider trusted by the world's top brands. Verifone powers the boundless payments grid, enabling distinctive commerce experiences for merchants, fintech companies, and financial institutions wherever commerce happens. By combining a flexible platform, an open ecosystem of 2,500+ integrations, and four decades of payments expertise, Verifone eliminates payment complexity and expands what's possible across every payment channel.

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