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In today's fast-paced, omnichannel world, consumers expect seamless shopping experiences across channels. However, the fragmented payments ecosystem has created a persistent "payments complexity trap" that limits payment options, hinders global expansion, and results in disconnected customer journeys. To thrive in this era of change, merchants and commerce providers need a new type of omnichannel payments infrastructure—one that reduces complexity and enables boundless commerce.

The current market context for commerce providers is tough

Driven by consumer expectations for fast, seamless, and personalized payment experiences, commerce players face mounting pressures:

• Rapid innovation: Technologies like mobile wallets, biometric scans, and voice payments are reshaping consumer habits.
• Geographical complexities: Expanding into new markets requires local payment integrations, adherence to region-specific compliance, and support for alternative payment methods (APMs).
• Omnichannel demands: Customers expect a unified experience, whether they’re shopping online, in-store, or through mobile.
• Fraud and security threats: The rise in cyber threats has made security an essential, yet resource-intensive, focus for businesses.

While merchants and commerce providers want to adapt to this dynamic marketplace, they are confronted with one underlying barrier: payments complexity.
 

What is the payments complexity trap?

The payments complexity trap refers to the overwhelming challenge businesses face as they attempt to manage a fragmented, outdated, and overburdened payments infrastructure.

Here’s how it “traps” organizations:

1. Integration sprawl

Businesses are integrating endless endpoints – payment processors, gateways, terminals, and more. The result is a disjointed system riddled with inefficiencies and additional maintenance burden.

2. Global gaps

Expanding globally requires addressing diverse consumer payment preferences. For example, customers in Europe favor digital wallets, while those in Japan may prefer QR codes. Adapting to local methods is essential but requires deep technical expertise and compliance support.

3. Outdated experiences

Many companies still rely on legacy systems that don’t support modern payment options like buy-now-pay-later (BNPL) or biometrics. These outdated systems alienate customers and leave money on the table. 

4. Lagging innovation

Staying relevant in this fast-evolving industry means constant innovation. However, managing payments complexity often consumes IT resources, leaving little room for strategic growth or differentiation.
 

The payments complexity trap manifests in several detrimental ways:

• Customer experience suffers. A clunky or inconsistent checkout process results in abandoned carts and damages customer loyalty. 85% of consumers will leave after a poor payment experience.
• Lost revenue opportunities. Businesses fail to capitalize on expanding global markets or integrating new technologies due to system constraints.
• Operational inefficiency. Overstretched IT teams struggle to maintain outdated systems, leading to higher costs and reduced focus on innovation.
• Competitive risk. As digital-first competitors rise, businesses that cannot escape the payments complexity trap risk becoming irrelevant.
   

Breaking free from complexity with the Verifone-powered boundless commerce grid

The payment complexity trap is daunting, but there is a solution.  Verifone powers the world's boundless payments grid—a future-ready ecosystem that dismantles barriers between channels, geographies, and technologies. This grid enables a shift from the constrained status quo to a state of boundless payments, where omnichannel is unified, consumer preferences are met, and connected commerce experiences happen.

To break out of the payments complexity trap, you must focus on the following strategic imperatives.

Unlock unmatched flexibility and integration

To stay competitive today, companies must be able to adapt quickly—supporting new payment methods, entering new markets, and delivering seamless experiences across channels and geographies. That requires flexibility, speed, and the ability to integrate best-of-breed solutions without being held back by legacy systems or siloed infrastructure.

The boundless payments grid is purpose-built to power this agility. Anchored in open integration, it connects to more than 2,500 partners globally, spans 160 acquiring endpoints, and leverages 16 global and regional payment gateways. Through a single integration, merchants and commerce providers can access hundreds of composable connections—spanning gateways, devices, processors, and more. This unified approach removes friction, reduces complexity, and gives businesses the freedom to scale and innovate as payment preferences and technologies evolve. 

Enable frictionless, unified payments

Modern commerce leaders need a seamless, secure, and scalable way to connect with customers—wherever and however they choose to pay. That means removing friction at checkout, safeguarding sensitive data, and ensuring consistent experiences across devices, channels, and geographies.

The boundless payments grid creates a singular point of connection for streamlined value exchange between consumers and the merchants and commerce providers who power their payment experiences. This unified infrastructure reduces checkout friction, minimizes cart abandonment, and enables fluid commerce interactions across every channel.

Verifone enhances this foundation with robust security and fraud prevention tools—backed by global certifications and compliance with the highest industry standards. Merchants and partners also benefit from Verifone’s deep local expertise, with field engineers embedded in markets worldwide to support innovation, implementation, and operational continuity at every step. 

Drive connected global omnichannel commerce

Commerce is increasingly borderless, and companies need a secure, flexible, and connected payments ecosystem that can adapt to consumer preferences, support diverse technologies, and meet complex regulatory demands.

Built on Verifone’s decades of payments expertise and a spirit of co-innovation with merchants and commerce providers, the boundless payments grid powers a secure and scalable global commerce environment—extending seamlessly from in-store to online and beyond. It supports a broad array of payment devices, applications, gateways, processors, and managed services, giving merchants the tools to meet consumer expectations across channels while maintaining compliance across regions.
 

Embrace boundless payments. Unlock growth.

In an era of rapid change and increasing consumer expectations, the payments complexity trap can no longer be ignored. Merchants and commerce providers must embrace a new paradigm—boundless payments—to enable seamless, unified commerce experiences that drive growth, loyalty, and customer satisfaction.

The Verifone-powered boundless payments grid provides the integration, flexibility, security, and global expertise needed to break free from complexity and thrive in the future of commerce.
 

Concerned your business might be stuck in the payments complexity trap? Read our infographic and explore the signs to check if you are trapped.