Best Tactics to Boost Average Order Value
3 min
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Verifone
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Infographics
Executive Summary
- Boost AOV with strategies like free shipping thresholds, product bundles, and personalized cross-selling or upselling during checkout.
- Loyalty programs and cashback incentives encourage repeat purchases and higher spending from returning customers.
Increasing Average Order Value (AOV) is one of the smartest ways to grow your eCommerce revenue without needing to attract more customers. Our guide highlights some of the best strategies to encourage shoppers to spend more per transaction. Here are a few standout tactics:
- Set free shipping thresholds: Shoppers love free shipping! By offering it at a specific order value, you can motivate customers to add more items to their cart to qualify.
- Cross-selling and upselling: Suggest complementary or higher-value products during checkout or even on the thank-you page. Personalization is key to making these recommendations feel relevant and valuable.
- Offer bundles and discounts: Create product bundles or set discounts for orders above a certain value. These not only increase AOV but also make the shopping experience more convenient for customers.
INFOGRAPHICS
Best Tactics to Boost Average Order Value
Want more ideas? Check out the full infographic for all the best tactics to boost your AOV and grow your eCommerce business.
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