LINKS TO INTERNATIONAL INITIATIVES:
As a large, multinational payment systems company, the Verifone group provides support internationally through local charities, with internal initiatives.
According to David Sore, Head of Marketing UK at Verifone Media, perhaps the best global CSR initiative Verifone has introduced is Pennies. For any company using Verifone payment terminals to accept card payments, a simple opt-in function allows customers to donate to the company’s nominated and registered charity while paying. Cancer Research UK was introduced as the beneficiary of Pennies in Zizzi restaurants, raising £100,000 in the first eight months. Each donation was just 25p. Ease of use ensured a steady stream of donations with an average of £3,500 being raised every week across the chain’s 136 restaurants, with no impact on waiting staff tips. We use systems intrinsic to our product to extend our potential charitable reach across multiple companies.
With regards to Verifone Media, the out-of-home advertising subdivision, we have chosen to support a number of charitable causes in different ways. With The Soap Co., we wanted to raise awareness for the brand across London, like how we’re about to do with the out-of-home industry partner charity, Missing People. For Missing People, we’re also rallying a team to participate in their Miles for Children run in September.
Verifone is an avid supporter of NABS, the National Advertising Benevolent Society.