Today, Verifone (NYSE: PAY), a global provider of payments and commerce solutions announced that Dagrofa, Denmark’s third largest retail company, and REMA 1000, the country’s fastest growing discount chain, have recently selected Verifone to enable more options for the way consumers shop and pay in their stores. Dagrofa and REMA 1000 represent significant wins and growing market share for Verifone.
With its chamber of commerce proposing to make all money transactions electronic, Denmark is a leader in the world’s shift towards cashless societies with approximately 80 percent adoption of non-cash payments. The country is also home to one of the world’s most progressive and widely adopted mobile payment schemes. MobilePay, created by Danske Bank, is installed in more than 90 percent of Danish consumer smartphones, and is only surpassed by Facebook and Messenger in app acceptance.
By upgrading to Verifone, Dagrofa and REMA 1000 will be playing a significant role in driving consumer adoption for mobile payment in the country, as it is ready for future mobile payment options such as plans by Dankort, the country’s national debit card, to enable payments through consumer mobile devices.
”We already support MobilePay, but now we are first in Denmark to integrate mobile payment with card payment in just one piece of hardware. We want to make it even easier for our customers to make digital payments. Verifone has all the necessary functionality and provides an open and very straightforward solution at the cash register. Combining every type of payment in the same device makes life easier for both customers and our employees. Our goal is to deliver excellent experiences related to food, and Verifone’s solution will help us deliver on this goal,” says CEO Per Thau from Dagrofa.
“With the Verifone device upgrade, we can ensure our customers will have an easy and convenient experience using their preferred payment method whether it is a Danish or international card, Dankort or MobilePay,” says CFO, Torben L. Sørensen from REMA 1000.
”We are very proud that Dagrofa and REMA 1000 have selected Verifone as its payment solution provider. Our solution benefits both our clients and their customers alike as it can handle many payment methods including all payment cards and many mobile apps,” says General Manager of Denmark Chris Lund-Hansen from Verifone.
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This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations or beliefs and on currently available competitive, financial and economic data and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc., including many factors beyond our control. These risks and uncertainties include, but are not limited to, those associated with: successful rollout of cashless payment solutions with Danish retailers, execution of our strategic plan and business initiatives and whether the expected benefits of our plan and initiatives are achieved, short product cycles and rapidly changing technologies, our ability to maintain competitive leadership position with respect to our payment solution offerings, our assumptions, judgments and estimates regarding the impact on our business of the continued uncertainty in the global economic environment and financial markets, our ability to successfully integrate acquired businesses into our business and operations, our ability to protect against fraud, the status of our relationship with and condition of third parties such as our contract manufacturers, distributors and key suppliers upon whom we rely in the conduct of our business, our dependence on a limited number of customers, the conduct of our business and operations internationally, our ability to effectively hedge our exposure to foreign currency exchange rate fluctuations, and our dependence on a limited number of key employees. For a further list and description of the risks and uncertainties affecting the operations of our business, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. The forward-looking statements speak only as of the date such statements are made. Verifone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
The group Dagrofa has a yearly turnover around 20 billion DKK and has 16.500 employees. The Dagrofa group consists in Denmark of the food store chains MENY, KIWI, SPAR, Min Købmand, Let-Køb and the companies FoodService Danmark and Dagrofa Logistics.
Verifone is transforming everyday transactions into opportunities for connected commerce. We’re connecting more than 27 million payment devices to the cloud—merging the online and in-store shopping experience and creating the next generation of digital engagement between merchants and consumers. We are built on a 30-year history of uncompromised security. Our people are known as trusted experts that work with our clients and partners, helping to solve their most complex payments challenges. We have clients and partners in more than 150 countries, including the world’s best-known retail brands, financial institutions and payment providers.
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Verifone Head of Communication, EMEA