Customer experience is a key factor that drives loyalty and merchant growth. And, creating a consistent, convenient consumer experience is especially tough for small businesses competing in the quick-service and fast-casual restaurant space. To offer services and experiences that can rival bigger national chains, small businesses can leverage the increasing number of powerful third-party applications that make it easy to onboard and use, and reach their connected customers.
A study by eMarketer found that smartphone users are more comfortable with app-based purchases and digital payments of all kinds. And according to a report by BI Intelligence, orders placed via smartphone and mobile apps will become a $38 billion industry and make up nearly 11 percent of all quick-service restaurant sales by 2020.