June Felix has been waiting patiently for the perfect storm to hit. In fact, the President of Verifone Europe and Russia wants nothing more than to be right in the thick of it.
Blowing in from one side is the launch of the General Data Protection Regulation, aimed at simplifying international business and easing data privacy laws to protect European Union citizens, while blustering in from the other is the next round of Public Service Cards. Both these dramatic regulatory changes, requiring cutting-edge technology, have provided the opportunity for Verifone to unleash its latest innovations.
“Everybody’s business models are being totally disrupted or changed,” June explains. “Verifone is in a good position to help because we understand the disruption and have the advantage of introducing our vast resources developed not only within the European region, but at our headquarters in Silicon Valley, where a lot of our competitors come from. We have a deep understanding of both the European and US markets.”
Providing electronic payment systems and value added services at point of sale, Verifone facilitates more than five billion transactions a year through 30 million point-of-sale payment devices installed in more than 150 countries. At the helm of the company’s second-largest region and leading more than 2,000 employees, June has responsibility for Verifone’s full suite of card-based, mobile and online payment and commerce enablement solutions across Europe, Belarus, Kazakhstan and Russia.