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Wasabi Verifone case study
hospitality / Case Study / Contactless


Editorial Board
The Challenge
To enable card payments in London’s business and tourist districts

Wasabi wanted to install contactless technology to enable small-ticket transactions to be processed in less than half a second each.

With unique store designs and creative menus, the Wasabi Japanese restaurant chain serves thousands of customers per week in London’s demanding business and tourist districts. However, its outdated, cash-only system cramped its modern style and resulted in lengthy queues.

Wasabi partnered with Verifone to speed up transactions at the point of sale, while also improving customer service, reducing queues, increasing footfall, and creating another unique aspect of its brand.

Wasabi’s new Verifone contactless reader offers customers a fast and convenient “wave-and-pay” option for all transactions of £20 and under, with no PIN entry required. Customers at Wasabi can also choose more traditional credit or debit based transactions via Verifone’s Secura PIN pad.

By reducing the percentage of cash transactions, restaurant staff are free to focus on other aspects of customer service, as queues are shorter. Plus, Wasabi’s new contactless payment solution meets or exceeds all the latest security standards—providing both customer and merchant peace of mind.

The implementation of Verifone’s contactless reader and Secura PIN pad led to a significant change in the way customers pay at Wasabi. Almost 25% of transactions during the first four weeks of Wasabi’s pilot programme were card-based. Verifone's extensive product portfolio and reputation as a payments solution partner in the UK factored heavily into the success of the Wasabi contactless launch.

Verifone’s continued commitment to cutting-edge products and the latest security standards make it a top choice for innovative partnerships and solutions going forward, throughout the world. London’s Wasabi restaurants wanted to adopt a contactless payment solution; Verifone made it happen.