United States | Change Country

EMV Gathers Steam as U.S. Moves Toward Liability Shift White Paper

Approaching deadlines will shift liability of card-present fraud from issuers to acquirers and merchants.

Preparing for the EMV Liability Shift

The U.S. payments industry has relied on magnetic stripe-based card technology for decades, but incentives are laying the path for U.S. adoption of the EMV chip card standard, in use in most developed countries. More than 575 million chip-enabled cards are expected to be in circulation by the end of 2014 and fraud costs are scheduled to shift to merchants and acquirers that don’t meet EMV requirements.